• Winner: WINNER
  • Date: 1/24/2014
  • Rotary Year: 2013-2014
  • Award Category: Club Social Media
  • Club NameBlacksburg
  • Member First NamePaula Alston
  • Address: 
    325 Diamond Ave
    Christiansburg, VA 24073
    United States View on Map
  • Email: palston@mfrl.org
  • Brief Description: 
    The Facebook site for Rotary Club of Blacksburg is located at:

    We have uploaded 214 posts from July 2013 through January 21, 2014. We have received 307 Likes for our posts over the past year.

    We have also added several videos of moments of our meeting to enhance our members’ experience of our Facebook page. This is another way we can catch folks up on missed meetings.

  • Participation of Club Members: 
    (1%) Each week, one of the Facebook Administrators adds posts about Polio, our weekly meeting with pictures, or significant historical pictures.
    (10%) Club members contribute by forwarding news or announcements or historical pictures for posting.

    We would love to think 100% of our members have "Liked" us but we do have several members who do not use computers. A more realistic number of likes by members is 75%. The club members play a key role providing information for all other members. For the members who are away, this is a great tool to keep up with the many activities of our large club.
  • Resulting Benefits: 
    We offer a Facebook page that stimulates interest by:
    • Including one or two photos of recent events or members
    • Giving newspaper website links to events or articles written about members locally
    • Offering paragraphs about results of past fundraisers and club events
    • Offering info about projects locally and internationally that we support
    • Offering info about upcoming fun projects and events that our Rotarians and their families can take part in along with a name associated with that even so that members have a contact source
    Our Facebook page recaps past events and educates its members by:
    • Including photos of members or events from as much as 10 years ago!
    • Acknowledging and thanking our weekly speakers
    • Giving attention to District events
    • Offering sponsoring opportunities like fundraising events such as our recent Rotary Auction for Rotary International

    Every member of the Club is encouraged to submit items of interest for our Facebook page.
    Facebook postings are uploaded each week in hopes of reaching our members. We want to thank our Governor Ron Mabry for always “Liking” our posts.

    We encourage others besides Rotarians to “Like” our page so as to see what events we have coming up.

    Because of our great success with our Facebook page we decided to extend our expertise to another club, the Giles County Rotary Club. Their small size causes them not to be able to always remember to post. So we help by posting for them!

  • Additional Material or Information #1: 
    Several screen shots of our Facebook page and our LIKES, month-by-month.
  • 1st Supporting Document: 
    RC of Blacksburg Social Media Award 2014 supplemental.docx