• Winner: WINNER
  • Date: 1/30/2017
  • Rotary Year: 2016-2017
  • Award Category: Club Social Media
  • Club NameJohnson City
  • Member First NameGary McAllister
  • Address: 
    3635 West Walnut Street
    Jonesborough, TN 37659
    United States View on Map
  • Email: Garymc222@yahoo.com
  • Brief Description: 
    The Rotary Club of Johnson City has a very active Facebook page https://www.facebook.com/rotaryclubofjohnsoncity/ and Twitter @RotaryJCTN.
    Our Facebook page has 447 likes (includes 19 different countries)
    Average of 3 posts per week since March 2016
    5-star review
    30,000 person reach
    10,000 clicks, likes, shares or comments
    We recorded several meeting and broadcast portions of them on our Facebook page.
    Posts consist of upcoming events of our club, area club events, district news and events, and Rotary International news, new members, Paul Harris Fellow presentations, social and service projects, Rotary Foundation posts, motivational posts, and news of interest to Rotarians.
  • Participation of Club Members: 
    Contributions to social media are made by 5% of our club members.
    We have 40% of our members following our pages.
  • Resulting Benefits: 
    The first benefit is keeping our club informed on what is happening in our club, district, and internationally in the Rotary world. They can miss a meeting an still feel like they were there.
    The second benefit is we are reaching much further than just club members and Johnson City. Having reached 19 countries throughout the world is surprising and wonderful news to our club, because we are promoting Rotary literally throughout the world from our small town!
    The third benefit is supporting organizations we partner with or have programs from weekly. This helps to expand their reach to people who may not know the good their organizations does and conversely they might be part of that organization and not be familiar with Rotary.
    The last is it is fun. Rotarians and their friends love seeing pictures of themselves and others in action and doing good or having fun. We want the public image of Rotary to be a fun, vibrant organization that does so much good in the community and the world.
  • Additional Material or Information #1: 
    Attached is a Facebook screen shot of a picture of our club celebrating our 100th birthday. This post reached 2115 people and has 131 likes, comments and shares
  • 1st Supporting Document: 
    facebook screen shot 1.jpg
  • Additional Materail or Information #2: 
    Attached is a Facebook screen shot of a picture of our club at the Battle of Bristol tailgating party. We sponsored this event and it was attended by a number of Rotarians in the district. This post reached 187 people and has 32 likes, comments and shares
  • 2nd Supporting Document:
    Facebook screenshot 2.jpg