Paula Alston reflects on flexible memberships

Calling all Rotary clubs to flex your muscles and be creative! In 2016, the Council on Legislation voted to give clubs the freedom to decide when, where, and how they meet and the types of membership they offer. Rotary International reports, “Clubs that have taken advantage of the new club flexibility options have reported increased membership; greater diversity in age, professions and experience; and more engaged members.”

2019-20 RI President Mark Daniel Maloney urged incoming DGs to stress to their clubs to use the innovative membership models. He said, “The first emphasis is to grow Rotary - to grow our service, to grow the impact of our projects, but most importantly, to grow our membership so that we can achieve more."

Corporate membership is one way to do this. It gives busy executives the chance to join a club and give back to their communities without the commitment of attending regular weekly meetings. The CEO joins and pays the dues and meal costs then delegates several employees as alternates to attend when he or she is unable. RI and district dues can be collected from the delegated employees, making them members, too. It’s a win-win for both Rotary and the business.

Always remember to modify your club by-laws to reflect what you do. Contact your Membership Advocate or Area Governor for more information. Be creative and innovative and let’s grow!