• Winner: WINNER
  • Date: 1/31/2014
  • Rotary Year: 2013-2014
  • Award Category: Douglas A. Newton: Excellence in Communications
  • Club NameWinchester
  • Member First NameVictoria L. Kidd
  • Address: 
    PO Box 412
    Winchester, VA 22604
    United States View on Map
  • Email: vlkidd@gmail.com
  • Brief Description: 
    PR Committee Chair Victoria Kidd and President Don Louque determined that this would be the year that the club expands its efforts to communicate the value of Rotary to the public. In addition to stepping up our efforts to release more regular press releases, we have also committed to innovating our communication channels to include more outlets, such as magazines.

    Kidd is a writer for several magazines, including Around The Panhandle Magazine, a 10,000 issue, bimonthly publication that covers the Eastern Panhandle of West Virginia and the Northern Shenandoah Valley of Virginia. After having discussed it with her publisher, Mike Hornby, it was agreed that the Rotary Club of Winchester would be included in an article covering selected clubs within the coverage area. (It should be noted that Hornby is himself a Rotarian in West Virginia, but without Kidd’s advocacy, no clubs from the district would have been included. The magazine covers West Virginia more thoroughly, but has tried over the past two years to expand its presence into the Valley.)

    Kidd discussed the piece with President Louque and interviewed him to obtain the necessary material. They worked together to ensure the Rotary Club of Winchester was adequately represented. The segment concerning the club discusses the impact that Winchester Rotarians have on the community and the world.

    It must also be stated that the piece opens with a discussion on Rotary International and the work that Rotary as a whole does throughout the world. That discussion is followed by individual segments concerning surrounding clubs. For each segment, Kidd interviewed the Club President to obtain source material. The resulting piece provided readers with detailed information about Rotary and the local clubs.
  • Participation of Club Members: 
    While only a few members participated in the creation of the piece, most specifically Victoria Kidd and Don Louque, (both members of the club’s PR Committee with Kidd as the Committee Chair and Louque as the Club President) all members of both the club and the district are impacted by the increased awareness of what Rotary does.
  • Resulting Benefits: 
    The magazine’s unique distribution method allows it to have an extremely wide reach. While there are more than 6,000 subscribers, the balance of the 10,000 issues produced is delivered to waiting rooms in the offices of doctors, dentists, attorneys, insurance agents hairstylists, etc. They can also be found throughout Winchester Medical Center, as well as large medical facilities in the eastern Panhandle. With a two-month shelf life granted by its bimonthly production, the article could have easily reached tens of thousands of readers. As the piece was the cover story for the issue, the reader’s attention would be drawn to the piece. (The article also appeared on the magazine’s Facebook page and within its digital issues, thereby reaching thousands more.) The article was not just about the Rotary Club of Winchester. It was about the work that Rotary as a whole does both on an international level and through its clubs. We are extremely proud of the piece and were delighted to have received positive feedback in the community.
  • Additional Material or Information #1: 
    The attached article was the cover story for that issue. You can learn more about the magazine by visiting www.aroundthepanhandle.com.
  • 1st Supporting Document: 
    ATP_Rotary_Article.pdf