• Winner: WINNER
  • Date: 1/27/2018
  • Rotary Year: 2017-2018
  • Award Category: Club Web Site
  • Club NameSalem
  • Member First NameLinda
  • Address: 
    P.O. Box 5
    Salem, VA 24153
    United States View on Map
  • Email: linda.worman@gmail.com
  • Brief Description: 
    Our club maintains two worthwhile websites.

    RotaryClubofSalem.org<http://rotaryclubofsalem.org> website informs both club members and the community about who we are and what we do as Rotarians. Content for the event calendar and meeting recaps is updated on average weekly. The remainder of site content is updated as the subject matter dictates over the course of the Rotary year.

    Using text and photos the club home page introduces our club to the community, informs club members of recent and upcoming club events and new member inductions. It also provides Rotary International and City of Salem RSS news feeds and hypertext links serve as a portal to the world of Rotary.

    The 24 pages and 280 posts of the club’s site enable access to a broad range of information including:
    - Site search engine, includes meeting program recaps & club news archives;
    - Club leadership roster & committee structure;
    - A full-featured calendar, posts events relevant to topic of web pages;
    - A description of ongoing fundraising, community & international projects;
    - Recipients of community/international grants, scholarships & recognitions; and
    - Links to the club’s Facebook page and DaCdb.
    Rotarians and Non-Rotarians are provided a readily accessible means to learn about Rotary and to contact our club.

    The OldeSalemDays.org<http://oldesalemdays.org> website promotes and facilitates the organization and staging of a major annual club fundraising project and a high profile City of Salem event. Major updates occur on average twice a year, with timely updates during the weeks prior to the event.

    Both websites use responsive templates to enable functional viewing of web pages on tablets & mobile devices. The use of a user-friendly content management platform has increased the number of members contributing to the maintenance of the websites. The increased participation of members as web editors has resulted in a higher frequency of content updates and improved content quality.

    Both sites are aesthetically pleasing. An uncluttered layout using legible font allows visitors of all ages to find, navigate and easily read site content.
  • Participation of Club Members: 
    The club has 149 active members (DaCdb - 1/25/18), and 48 club committees.

    The club Internet Committee, is charged with the development and maintenance of our club’s Internet presence. We have eleven members (11/149 = 7.38%) engaged in maintaining the websites and Facebook pages. Club Officers, Directors, and Committee Chairs have a hand in creating site content. Conservatively speaking, this may involve approximately an additional 31 members, bringing total club participation to about 28.18%.
  • Resulting Benefits: 
    The club site generates about 4 emails a month giving the community a means to contact the club. Some of these general inquiries have subsequently led to new member inductions. Beneficiaries – the community and the club.

    A standalone Olde Salem Days (OSD) Committee’s website facilitates communication with hundreds of vendors & volunteers participating in OSD. A dedicated URL and website enables OSD branded email, eases the dissemination of forms to vendors and furnishes information to event attendees & volunteers. The site has greatly enhanced our ability to promote and manage this event. In addition, with 9305 page views in 2017 the community’s awareness of Rotary’s involvement in OSD has no doubt increased. Beneficiaries – the vendors, the community and the club.

    The Club, OSD and the DaCdb websites are an integral part of our new member orientation program. Our club’s Internet presence is the last topic reviewed in the final of three 1.5hr. sessions to illustrate how our web presences brings many facets of Rotary and club activities together. In doing so, we demonstrate how the club’s web presence is a ready source of information, which is beneficial to member retention. Beneficiary - the club.