• Winner: WINNER
  • Date: 1/23/2018
  • Rotary Year: 2017-2018
  • Award Category: Public Image
  • Club NameLynchburg-Morning
  • Member First NameLaShonda
  • Address: 
    1084 Blue Ridge View Circle
    Forest, VA 24551
    United States View on Map
  • Email: lynchburgmorninglashonda@gmail.com
  • Brief Description: 
    Throughout 2017 and early 2018, the Rotary Club of Lynchburg-Morning used a variety of media formats and activities to build public awareness of Rotary International. Media formats included: multiple radio interviews (WIQO & WYYD), Living in the Heart of Virginia (ABC-13), printed flyers, direct mail, Facebook, Instagram, t-shirts, business cards and the club website. We also made public appearances in Lynchburg City Schools for Dictionary Project and Math Day. The most exciting medium we used to promote Rotary was the digital scoreboard at the Lynchburg Hillcats Stadium that played our Pints for Polio commercial during breaks. We filmed ourselves doing service projects like the Salvation Army Bell Ringing and even tried livestreaming a meeting once or twice. Overall, the entire club participated in sharing the work of Lynchburg-Morning and we quickly earned the reputation as “the club on steroids”. Members hung out with each other and shared selfies of community events completely unsolicited. Our club truly embraced the Rotary lifestyle and took to their personal social media accounts to share why they love being a Rotarian in addition to our club accounts. We initiated a campaign to the celebrate Women in Rotary that sparked campaigns in other clubs in addition to our Foundation month campaign that recognized Paul Harris Fellows with testimonials. The Women in Rotary campaign has vast appeal because each woman in our club received a week to be highlighted on our club Facebook page. Their friends and family celebrated their accomplishments and were also exposed to the Rotary brand at the same time.
  • Participation of Club Members: 
    We truly did receive full club participation in the effort to promote Rotary. The only member who was unable to participate is our Rule of 85 member Bill Young who has been homebound for quite sometime.
  • Resulting Benefits: 
    Our increased public awareness efforts helped generate over $40,000 for charity in 2017 between our annual golf tournament and Pints for Polio. Our club became more vibrant and meeting attendance skyrocketed with attendance percentages as high as 81% for a club with 60+ members.
  • Video Link: https://www.youtube.com/watch?v=d7AzuiI_Dbs&feature=youtu.be
  • Additional Material or Information #1: 
    This was the flyer for our 2017 Golf Tournament. We update the flyer each year.
  • 1st Supporting Document: 
    2017 Rotary Golf Flyer.jpg
  • Additional Materail or Information #2: 
    This is the flyer that we used to promote our Pints for Polio event that was also animated and shown in the Lynchburg Hillcats Stadium during breaks.
  • 2nd Supporting Document:
    Pints for Polio Design File (2).jpg