• Winner: WINNER
  • Date: 1/26/2015
  • Rotary Year: 2014-2015
  • Award Category: Club Web Site
  • Club NameSalem
  • Member First NameEdgar
  • Address: 
    701 Red Lane
    Salem, VA 24153
    United States View on Map
  • Email: ep@heurtematte.net
  • Brief Description: 
    The Rotary Club of Salem maintains two websites.

    (1) RotaryClubofSalem.org

    This website is dedicated to informing both club members and the community about who we are and what we do as Rotarians.
    Content for the event calendar and meeting recaps is updated on average on a weekly basis. The balance of the site content is updated as the subject matter dictates over the course of the Rotary year.

    The club home page introduces our club to the community, while also informing members of recent and upcoming club events, new member inductions. It also offers Rotary International and the City of Salem RSS news feeds and serves as online portal to the world of Rotary.

    The 20 pages and 129 posts of the club’s site enable access to a broad range of information including:
    - site search engine includes meeting program recaps and club news archives;
    - club leadership roster and committee structure;
    - a full-featured calendar lists events relevant to the topic of individual web pages;
    - description of ongoing fundraising and community projects;
    - recipients of community and international grants; and
    - links to the club’s Facebook page and DaCdb.
    The club’s website provides non-members a readily accessible means to learn about Rotary and Contact Us.

    (2) OldeSalemDays.org

    The Olde Salem Days (OSD) website promotes and facilitates the organization and staging of a major annual club fundraising project. Major updates are done on average twice a year, with more timely updates completed in the weeks prior to the event.

    Both websites use responsive templates to enable functional viewing of web pages on tablets and smartphones. The use of a user-friendly content management platform has increased the number of members contributing to the maintenance of the websites. The increased participation of members as web editors has resulted in a higher frequency of content updates and improved content quality.

    Both sites are aesthetically pleasing. An uncluttered layout using legible font allows visitors of all ages to find, navigate and easily read site content.

    Both sites have proven to be an effective means of community outreach and communication with varied audiences.
  • Participation of Club Members: 
    The club has 133 active members (DaCdb - 1/24/15), with 40 club committees.

    The Club Internet Committee, which is charged with the development and maintenance of our club’s Internet presence, has seven members (7/133 = 5.2%) engaged in maintaining the websites. Every club officer and committee chair whose activities are published on the site(s) has a hand in providing site content. Conservatively speaking, this may involve approximately an additional 20 members, bringing total club participation to about 20%.
  • Resulting Benefits: 
    The club site averages four Contact Us emails per month. Some of these notifications have been inquiries about the club, several of which subsequently led to their induction as members. A part of our positive gains in club membership can be attributed to the club’s website.

    The OSD Committee has benefitted from having a dedicated website that enables communication with the hundreds of vendors and volunteers participating in Olde Salem Days. A stand alone website provides the means to share OSD email, disseminating application forms to vendors and furnishing information to event attendees and volunteers. The site has greatly enhanced our ability to promote and manage of the event. In addition, the community’s awareness of Rotary’s involvement in the event has substantially increased.

    The club, OSD and the DaCdb websites have been integrated into our new member orientation program. Our club’s Internet presence is reviewed at the end of three orientation sessions to illustrate the practical application of Rotary principles. This re-enforces the utility of the our club’s web presence as an ongoing source of information for club members helping membership retention.

    The creation of a successful web presence is dependent on how well an organization can concisely articulate who they are and what they do. Members may point with pride to our club’s Internet presence to inform family, friends, and the community about Rotary and the Rotary Club of Salem.