• Winner: WINNER
  • Date: 1/23/2018
  • Rotary Year: 2017-2018
  • Award Category: Douglas A. Newton: Excellence in Communications
  • Club NameLynchburg-Morning
  • Member First NameLaShonda
  • Address: 
    1084 Blue Ridge View Circle
    Forest, VA 24551
    United States View on Map
  • Email: lynchburgmorninglashonda@gmail.com
  • Brief Description: 
    In 2017 I committed my time to promoting Rotary. From creating my own custom Service Above Self t-shirt to going “Rotary viral” with my article “How to Attract Millennials to Rotary”, I have tried my best to be as creative as possible in promoting Rotary. I participated in three interviews on the radio and television to promote our check presentation, Pints for Polio fundraiser and even gave an overview of Rotary on WYYD’s show Around Town. I’ve traveled to other districts to participate in RLI and build relationships and communicated virtually with Rotarians I met in Atlanta to help form the Rotary YP Engagement Team for Zones 33/34 under the leadership of Ryan Clements. I’ve also help design elements for other clubs in addition to our club website, bulletin and flyers. Both Pints for Polio and the Women in Rotary Tea Party were events that I oversaw and managed to help build public awareness for Rotary while raising money for Polio Plus. It has been pure joy serving as Public Image Chair of my club over the past three years. The most incredible PI moment I’ve experienced thus far was the moment I realized my efforts had caught the eye of President-Elect Barry Rassin. He and I had a 30 minute video call where I discussed some of my ideas for promoting Rotary because he had been given my article by Ron Mabry and Evan Burrell. Two men I’ve never met face to face were willing to vouch for me from across the world because of the relationships we built via social media. It’s so hard to keep me quiet when the subject of Rotary emerges because it’s where I feel like I can be my best self. I plan to hang up my PI hat, at least temporarily to serve as President and I would be incredibly honored to receive this recognition.
  • Participation of Club Members: 
    It's incredibly difficult to determine how many members I've impacted but if I had to guess I would say (100 attendees for Pints for Polio + 50 women for the Women in Rotary Tea + 62 members in my club) 212. From time to time I would also visit clubs like the Rotary Club of Forest, Bedford and Altavista. I've even been invited to give programs multiples in Forest and once in Altavista.
  • Resulting Benefits: 
    I believe overall I have helped put the Rotary brand in front of people who would have never gone looking for us on their own.
    My marketing efforts have helped raised money as well but most importantly it's built awareness and energized tired Rotarians. I can also say that I have Rotarians in 10 different states wearing my Service Above Self Shirt which is just plain cool!
  • Additional Material or Information #1: 
    Here is the article I referred to above that got Barry Rassin's attention. This post on Evan Burrell's Facebook wall was shared over 100 times and reached over 12,000 people organically.
  • 1st Supporting Document: 
    How to Attract Millennials to Rotary.docx